Facebook rejects an ad containing the image of cross

A theology ad containing the image of a cross the San Damiano Cross posted by the Fransiscan University of Steubenville was temporarily blocked by Facebook deeming it as an “excessively violent content”.

Web communications director for Franciscan University of Steubenville, Tom Crowe, said that the response from Facebook was, “Your image, video thumbnail or video can’t contain shocking, sensational, or excessively violent content”, when the ad was posted.

The San Damiano Cross is related to Steubenville University's patron saint, St. Francis of Assisi and it dates back to the 12th century.

Facebook's spokesperson termed it as a 'technical glitch', and said that the “image does not violate our ad policies. We apologize for the error and have already let the advertiser know we approved their ad.”

The rejection of the ad made Tom Crowe write an article on the Steubenville University's website titled, “He was Rejected”. “The San Damiano Cross. Jesus in glory, reigning from his cruciform throne. This is what the monitors at Facebook consider excessively violent, sensational, and shocking. And indeed, the Crucifixion of Christ was all of those things. It was the most sensational action in history: man executed his God”, he wrote.

He quoted the Catholic author, Fr. Mike Schmitz who said, “It was not the nails that held Jesus to the cross: he was God, he could have descended from the Cross at any moment”. “No, it was love that kept him there. Love for you and for me, that we might not be eternally condemned for our sins but might have life eternal with him and his Father in heaven”, he furthered, driving his point home.

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